On September 15, FBI published a new Public Service Announcement urging victims of ransomware to report the attacks to the them. Every ransomware report helps the FBI “gain a more comprehensive view of the current threat and its impact on U.S. victims”.
Ransomware creators are currently targeting businesses, not only individuals, causing service disruptions, financial loss, and in some cases, permanent loss of valuable data. In the first months of 2016, FBI reports that the “global ransomware infections were at an all-time high”, estimating 100,000 computers a day being compromised by one ransomware variant. However, an exact number of individual or business victims cannot accurately be identified because many of the ransomware attacks go unreported.
“All ransomware variants pose a threat to individual users and businesses. Recent variants have targeted and compromised vulnerable business servers (rather than individual users) to identify and target hosts, thereby multiplying the number of potential infected servers and devices on a network.”
DDoS (distributed denial of service) in ransomware a new trend… Beware of phishing emails! The attack comes as a Rich Text Document (.rtf) file attached to your email. Opening it and running the macro attached to it, will install the ransomware on your computer.
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SEM is short for Search Engine Marketing and refers to online paid advertising, such as Pay-Per-Click (PPC) or Cost-Per-Click (CPC) or CPM (Cost-Per-(thousand)Impressions). PPC/CPC/CPM is widely provided by major search engines, social bookmarking sites, online directories, etc., such as Google Adwords, Yahoo Search Marketing, Facebook, YellowPages.com, etc… PPC listings can be seen in “Sponsored Links” zones on websites…
SEO is short for Search Engine Optimization and refers mostly to promoting a website/listing in search organic (no PPC) and local listings found in google maps, yahoo local, bing maps, etc…
SEO also involves optimization of a website content and meta and title tags and link building, while SEM does not require such tasks to be performed.