SEO & SEM

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation if hiring an irresponsible SEO. We provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • Expertise in specific markets and geographies.
[lvwssubpages pages=”393″] All SEO Plans include:
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  • Creation of Google™ Places listing
    A Google™ Places listing is created and managed for your business giving you a powerful local listing on Google™
  • Monthly submissions in online directories
    We will submit your business to different directories each month for an increased visibility. We will promote your business where you need to be! Monthly submissions include Google™, Yahoo!®, Bing® and more.
  • Ongoing search expert support and management of your website and your online listings
    You can focus on your business operations, while we will be focusing on your online image. A 1 hour phone consultation per month is included to answer any questions or concerns you may have.
  • Real time SEO Reports***
    Traffic and work reports will be provided each month for your review.
  • No Long Term Agreement
    You do not have to sign a long term agreement. However, we recommend a minimum six months of continuous seo work in order to see results. As you never stop promoting or advertising your business as long as it is alive, so SEO should be an ongoing process for your business. You must consider it a part of your advertising services.

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*** some work may need 24-48 hours to be visible.

More about SEO…

Search Engine Optimization includes various techniques of optimizing your website for improved positions in search engine result pages.

Website content is very important. By content we mean either articles, posts or any kind of specialized content. The better you write the text, the better ranking your website receives from the search engines and the better the user interaction with your website.

Aside of the content, SEO also includes back-links. Back-links is the way your website earns referrals from other domains and, the more important and authoritative the domains, the more chances to rank higher in search engine result pages.

The SEO work summarized above plus other SEO techniques are all pieces that will help build your web presence, provide exposure to more potential customers and, thus, growing your business.

What is SEM?

SEM means Search Engine Marketing. Unlike SEO, whose main aim is related to organic results, SEM includes marketing tasks and practices meant to promote the website using paid services, like Google Adwords, Bing Ads, etc.

Given the fact that there are more and more users who click on ads in search engines, creating advertising campaigns may help your website and business improve its performances. SEO and SEM go hand in hand as today’s marketers consider both practices when trying to improve the website’s visibility and reach its highest potential.

Posted on Categories Informative

SEM vs SEO

SEM is short for Search Engine Marketing and refers to online paid advertising, such as Pay-Per-Click (PPC) or Cost-Per-Click (CPC) or CPM (Cost-Per-(thousand)Impressions). PPC/CPC/CPM is widely provided by major search engines, social bookmarking sites, online directories, etc., such as Google Adwords, Yahoo Search Marketing, Facebook, YellowPages.com, etc… PPC listings can be seen in “Sponsored Links” zones on websites…

SEO is short for Search Engine Optimization and refers mostly to promoting a website/listing in search organic (no PPC) and local listings found in google maps, yahoo local, bing maps, etc…

SEO also involves optimization of a website content and meta and title tags and link building, while SEM does not require such tasks to be performed.

Posted on Categories Custom Website Design, Digital marketing, Informative, SEM, Specials