SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation if hiring an irresponsible SEO. We provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- Expertise in specific markets and geographies.
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More about SEO…
Search Engine Optimization includes various techniques of optimizing your website for improved positions in search engine result pages.
Website content is very important. By content we mean either articles, posts or any kind of specialized content. The better you write the text, the better ranking your website receives from the search engines and the better the user interaction with your website.
Aside of the content, SEO also includes back-links. Back-links is the way your website earns referrals from other domains and, the more important and authoritative the domains, the more chances to rank higher in search engine result pages.
The SEO work summarized above plus other SEO techniques are all pieces that will help build your web presence, provide exposure to more potential customers and, thus, growing your business.
What is SEM?
SEM means Search Engine Marketing. Unlike SEO, whose main aim is related to organic results, SEM includes marketing tasks and practices meant to promote the website using paid services, like Google Adwords, Bing Ads, etc.
Given the fact that there are more and more users who click on ads in search engines, creating advertising campaigns may help your website and business improve its performances. SEO and SEM go hand in hand as today’s marketers consider both practices when trying to improve the website’s visibility and reach its highest potential.