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  • Get Found in Google: The Ultimate Guide to Ranking Higher and Driving More Traffic

    Get Found in Google: The Ultimate Guide to Ranking Higher and Driving More Traffic

    If you run a business, publish content, or simply want to grow your online visibility, one of your main goals is simple: get found in Google. Google is the most widely used search engine in the world, processing over 8.5 billion searches every single day. Whether someone is looking for a product, a service, or just an answer to a question, Google is where the search begins.

    But with billions of websites online, how do you make sure your business doesn’t get lost in the crowd? The answer lies in search engine optimization (SEO) — the practice of optimizing your website so that it ranks higher on Google and shows up when your ideal customers are searching.

    In this in-depth guide, we’ll cover everything you need to know about how to get found on Google, from keyword research to on-page SEO, technical best practices, local SEO, and strategies to future-proof your visibility in the age of Google AI Overviews.

    Why Getting Found in Google Matters

    When someone types (or speaks) a query into Google, they usually click one of the first results that appear. In fact, studies show that:

    • The top result in Google gets about 27% of all clicks.
    • The first page of Google captures over 90% of search traffic.
    • Pages buried on page two or beyond might as well be invisible.

    This means if your website doesn’t appear in the top results, you’re losing potential customers, clients, and revenue. Ranking in Google is no longer optional — it’s essential.

    Step 1: Understand How Google Works

    Before we dive into tactics, it’s important to understand how Google decides which websites to show. Google’s algorithm evaluates hundreds of ranking factors, but the most important include:

    1. Relevance – Does your content match the user’s search intent?
    2. Authority – Is your website trustworthy and seen as an expert?
    3. User Experience (UX) – Is your site fast, mobile-friendly, and easy to navigate?
    4. Content Quality – Does your content provide comprehensive, useful answers?

    Google also uses AI and machine learning to understand queries better. That’s why optimizing for Google AI Overview — the box that summarizes answers — is becoming one of the biggest SEO opportunities.

    Step 2: Do Keyword Research the Right Way

    If you want to get found in Google search, you need to know what your audience is searching for. This is where keyword research comes in.

    Types of Keywords to Target

    • High-Volume Keywords: Phrases like get found in Google, rank higher on Google, SEO for beginners.
    • Long-Tail Keywords: More specific searches like how to get your website on Google for free or best way to rank on Google Maps.
    • Local Keywords: If you run a local business, focus on terms like plumber in Chicago or best dentist near me.

    Tools for Keyword Research

    • Google Keyword Planner
    • SEMrush
    • Ahrefs
    • Ubersuggest

    When choosing keywords, look for a balance of search volume and competition. Targeting only the most competitive keywords may take years, but combining them with long-tail keywords will help you rank faster and attract qualified visitors.

    Step 3: Optimize Your Website (On-Page SEO)

    Your website content and structure need to tell Google exactly what your page is about. Here are the essential on-page SEO elements:

    1. Title Tags – Include your main keyword (Get Found in Google) in the title.
    2. Meta Descriptions – Write compelling descriptions that encourage clicks.
    3. Headings (H1, H2, H3) – Use clear, keyword-rich headings.
    4. Content Optimization – Naturally integrate keywords throughout your content.
    5. Internal Linking – Link to other relevant pages on your site.
    6. Image SEO – Add alt text with keywords so images can rank in Google Images.

    Pro tip: Google rewards comprehensive content. Aim for 1,000+ words per article that fully answers the user’s question.

    Step 4: Build Authority with Backlinks

    Backlinks (links from other websites pointing to your site) remain one of the most important ranking factors. To get found in Google faster, you need high-quality backlinks from authoritative sources.

    Ways to build backlinks:

    • Guest posting on industry blogs
    • Creating shareable infographics
    • Publishing original research or case studies
    • Reaching out to journalists for quotes (HARO/Connectively)
    • Writing powerful blog posts that others want to cite

    The more quality backlinks your site earns, the more trust and authority Google assigns to your domain.

    Step 5: Optimize for Local SEO

    If you run a local business, local SEO is the key to being found by nearby customers. Some must-dos include:

    • Claim and optimize your Google Business Profile (GBP).
    • Add accurate NAP details (Name, Address, Phone) across all listings.
    • Collect positive Google Reviews.
    • Use local keywords like best coffee shop in New York.

    When someone searches “near me” or includes a location in their query, Google often shows a local map pack — and being there means instant visibility.

    Step 6: Make Your Site Fast and Mobile-Friendly

    Google prioritizes websites that load quickly and work well on all devices. With mobile-first indexing, if your site isn’t optimized for smartphones, you’ll struggle to rank.

    Tips to improve site performance:

    • Compress images
    • Use a content delivery network (CDN)
    • Optimize for Core Web Vitals
    • Avoid heavy scripts and unnecessary plugins

    Remember: a slow site = lost rankings + lost customers.

    Step 7: Create Content That Google Loves

    At the heart of SEO is content marketing. Google’s mission is to provide the best answers, so your goal is to create helpful, original, and engaging content.

    Content ideas that help you get found on Google:

    • Blog posts answering customer questions
    • How-to guides and tutorials
    • Industry news and analysis
    • Videos and podcasts
    • Infographics and visual explainers

    Consistency is key — publishing high-quality content regularly builds authority and trust with both users and Google.

    Step 8: Future-Proof with Google AI Overview

    Google’s new AI Overviews (formerly called Search Generative Experience or SGE) summarize answers directly in search results. To appear in these AI-powered snippets:

    • Write clear, factual, and structured content.
    • Use FAQ sections with common questions.
    • Provide step-by-step guides and bullet points.
    • Cover topics in depth so Google can extract key information.

    If your content is the most helpful and comprehensive, it has a high chance of being included in Google’s AI-generated answers.

    Step 9: Track, Measure, and Improve

    Finally, SEO is not a one-time project — it’s an ongoing process. Use tools like:

    • Google Analytics 4 (GA4) – Track traffic, conversions, and engagement.
    • Google Search Console – See which keywords bring visitors and fix errors.
    • Rank Tracking Tools – Monitor your position for target keywords.

    Review your results regularly and adjust your strategy to keep improving.

    Final Thoughts: How to Get Found in Google

    Getting found in Google isn’t about luck — it’s about strategy. By focusing on keyword research, on-page SEO, backlinks, local optimization, technical performance, and high-quality content, you set your website up for success.

    Remember, SEO takes time. You won’t appear on the first page overnight, but with consistent effort, you’ll climb the rankings, drive more traffic, and grow your brand visibility.

  • What Is ChatGPT?

    ChatGPT is an advanced conversational artificial intelligence model developed by OpenAI. It uses deep learning techniques to generate human-like responses to text-based inputs. The model is designed to understand and respond to natural language inputs and is capable of providing concise and relevant answers to various types of questions.

    ChatGPT is based on the transformer architecture, which is a deep learning model that has achieved state-of-the-art results in a wide range of natural language processing tasks. This architecture is designed to handle sequential data and is particularly well suited for tasks such as language translation and text classification. The model has been trained on a massive amount of text data, including books, articles, and websites, which has allowed it to develop a wide-ranging knowledge base and advanced language capabilities.

    One of the key strengths of ChatGPT is its ability to generate human-like responses. This is because the model has been trained on large amounts of text data that reflect the way people communicate. As a result, the responses generated by ChatGPT often have a natural and conversational tone, which makes it an ideal tool for use in customer service, online chatbots, and other applications where the goal is to provide a human-like experience.

    Another advantage of ChatGPT is its ability to understand and respond to context. The model is designed to maintain a conversational context as it generates responses, which means that it can respond to follow-up questions and maintain a coherent conversation. This is particularly useful in applications where a user needs to ask multiple questions to clarify a particular issue.

    ChatGPT is also highly flexible and can be fine-tuned to perform specific tasks. For example, it can be trained on a specific domain such as medicine or law, which would allow it to provide relevant and accurate answers in those areas. The model can also be integrated into a wide range of applications, including chatbots, virtual assistants, and customer service systems.

    Finally, ChatGPT is a cutting-edge artificial intelligence model that provides advanced conversational capabilities. It is based on the transformer architecture and has been trained on massive amounts of text data, which has allowed it to develop a wide-ranging knowledge base and advanced language capabilities. The model is capable of generating human-like responses and understanding context, which makes it an ideal tool for use in customer service, online chatbots, and other applications where the goal is to provide a human-like experience. With its flexibility and ability to be fine-tuned to specific tasks, ChatGPT is poised to play a major role in the future of artificial intelligence and natural language processing.

    ChatGPT can be accessed here https://chat.openai.com/chat

  • SEO Trends in 2017

    Hot to keep up with search engines, especially with Google seems to have been the most important question for a while now in SEO world. World of search is changing every year and, as SEO, you must always keep up with the latest updates and algorhythm changes.

    Position zero

    For some of you, “position zero” has become a main target for those of you keen to improve the brand awareness. Not only you will have to keep optimizing your website indexing or content, but you will also have to markup your content so that search engines better understand the context.

    Instant answers, cards and Knowledge Panel has become part of search experience as Google will provide more and more answers to the query without being forced to click on a website anymore. This thing can help some websites, while others may lose important SEO traffic.

    Search intent

    Search intent has also become a very important factor for search engines as they better and better understand the behavior behind each search experience. Reason for which, Google doesn’t show volume number for plenty of general queries so that advertisers don’t spend too much on them. Yes, conversion rate that follows each search experience has become more important than ever for search engines.

    Search intent will also improve searchers experience as – say – looking for “music apps” may represent a special thing for a user and something else for another one. One may look for reviews or a full list of music apps, while others may look for the company that produces it, app experience or to buy one.

    Voice search

    Very few people type the way they speak, especially when it comes to search queries. When you type, you adopt a sort of stilted shorthand, so you enter something like “weather London” into your search bar. When you speak, you’re more likely to ask the complete question, “What’s the weather like in London?” This pattern holds true with voice search queries as well. Learn more about voice search here.

    Use Schema Markup

    Help search engines understand the context of your content. This means that you may rank better in normal searches, and you’ll be more relevant in specific queries made through voice search. Use as many schema markup elements as possible and you will dominate the search.